Digital Marketing / Online / Online Marketing are one of the most used terms of the marketplace today. However, it is sadly just a lot of jargon for most of the people who hear it and then use it to convey their thoughts. What exactly is digital marketing and what part of it is essential for today’s business participant? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing is solely marketing of your items onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience quickly.
That is this task. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept compared with what social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing except social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It is actually a way to get higher rankings previously search results on the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it can help stand out one of several sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cases. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy within so as to keep reminding them concerning their visit to managing costs.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a big digital / Internet marketing experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771